Lahore: According to a news source, the #PunjabEase campaign for the Pakistan Pavilion was launched at Expo 2020 Dubai. On a global scale, the pavilion is drawing investors and international commercial relationships.
According to insiders, the #PunjabEase campaign has already drawn 35,000 visits in only the first five days. Visitors and potential investors attended seminars, panel discussions, and viewed projects from 18 different Punjab sectors and departments.
In November, the Punjab government’s various ministries will offer lectures, films, and augmented reality immersions that will allow visitors to experience the colours of Punjab.
The #PunjabEase Going Global theme also featured the colours and sounds of Punjab, allowing visitors to immerse themselves in the rich culture of the country of five rivers. Traditional bhangra dance, Punjabi thappa performance, traditional Punjabi music, and dhol performances were among the cultural acts organised by the central courtyard.
Through concerts, performances, art installations, and seminars, the Punjab Board of Investment and Trade (PBIT) is showcasing the province’s natural beauty, hospitality, developing modernity, history, contemporary entertainment, and multiculturalism at the Pakistan Pavilion.