Lahore: According to reports released on Monday, the Pakistan Furniture Council (PFC) has planned to develop e-commerce units that will assist furniture companies in selling their products abroad and exploring specific overseas markets.

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Mian Kashif Ashfaq, the PFC’s Chief Executive Officer (CEO), indicated that the council is considering developing a logistics system and warehouse to better implement this plan. The CEO of the programme revealed that only a few countries will be targeted, especially in the Middle East, because targeting the entire world would be impossible.

PFC is also researching the dynamics of possible places where Pakistan can satisfy pricing, design, and quality standards. He went on to say that furniture exports totaled 500 million Pakistani rupees. PFC, on the other hand, hopes to reach the $1 billion level each year with this campaign.

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According to Mian Kashif, the present imports have been reduced by 25% as a result of targeted exhibits. The main concern, however, is the scarcity of raw materials. Import is the only choice due to a lack of wood and an increase in its price. He added that a strategy for determining price compatibility and the viability of importing directly from a country was being developed.

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