Islamabad: To re-carpet national highways with plastic garbage, the Capital Development Authority (CDA) has worked with Coca-Cola Pakistan, Team Up, and the National Incubation Center (NIC).
The new venture, which was formally announced on Tuesday with the signing of an MOU, aspires to create a “world without waste.” In the first phase, this concept will be applied to a one-kilometer route in the federal capital.
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Rana Shakeel Asghar, Member Finance and Environment CDA, signed the deal on behalf of the development authority. In response to a question on the project, he stated, “We believe in a clean and green Pakistan, but we also believe in working with each other to create results expansively.”
Before signing the contract, he claimed, the project was thoroughly vetted with environmental specialists and government officials. Fahad Ashraf, VP and General Manager of Coca-Cola Pakistan-Afghanistan, believes that this proposal would be a game-changer in turning plastic trash into a profitable industry.
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“We also want to concentrate on forming a community around the concept and innovation. People must first believe in a concept before it can be applied and adopted. It must also be socially and economically viable.”
He stated that through hackathons, conferences, white papers, and policy changes, the Team Up and NIC will help to spread the notion across the country.
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